At Publicis Sapient we have been helping businesses to become digitally enabled for thirty years. While primarily a technology company, we’ve also believed profoundly in the power of human creativity since our inception in the 90s when we merged with Studio Archetype — founded by Apple creative legend Clement Mok. So our culture of at-scale engineering intertwined with human artistry is deeply embedded in our company’s DNA. And we’ve been lucky to bring our uniquely blended technology and creative strengths to accelerate the digital business transformation goals as the consultancy and implementation partner of choice for some of the largest “established” companies in the world.
What We Do
Our charter is to supercharge digital transformation efforts by actively building the future together with the in-house teams being led by the CEO, CDO, CIO, and/or CMO.
Predict We spot where innovation in customer experience hasn’t already happened … yet.
Deliver We bridge strategy and engineering with experience at pace with Moore’s Law while being humanity-first.
We do this for established companies, or “end-ups” as we sometimes call them. Nothing’s wrong with being an end-up. It means that the company ended up successful. But there’s new kinds of companies out there now that don’t require any digital transformation because they were born natively digital. So the end-ups need to get going, and there’s urgency to our work. Because what the world be like if only the tech companies controlled the world?
Every company’s journey begins as a start-up, and it hopes to one day end up successful. But being called an “end-up” can sound a bit soul crushing to a company that has stood the test of time, especially when you compare the two against each other as in the now classic post “Start-Ups versus End-Ups” from 2013:
|Want to be something
Culture is forming
Have little to lose
Try something for the first time
Do what needs to get done
Flat structure with empowerment
May come and go
|Already are something
Culture has formed
Have lots to lose
Tried everything and know what works
Clear roles and responsibilities
Hierarchical structure with rules
Stand the test of time
Start-up versus End-Ups (2013), John Maeda + Becky Bermont
Let’s Hear It For The Grown-up Companies
Don’t forget that for all the bravado of the hoodie-wearing start-up crowd, the majority of them wouldn’t hesitate to be acquired by an end-up. It’s easy to forget that an end-up is a company that has earned its reputation for being a reliable source of value. It’s all easy to dismiss a company that’s as old as a mom or dad when you’re a teenager. But it’s helpful to remind ourselves that being a “grown-up” company is not a bad thing at all. After all, who wants to go back to when they were teenagers any ways!
But grown-up companies today are having a hard time adapting to the impact of the cloud, drones, AI/ML, blockchain, and a variety of tech buzzwords that have entered the vernacular of business from the Silicon Valley world. Standing up a platform play like Airbnb, or creating a data science capability like Netflix, or building a new payments technology like Facebook all can sound exciting to a grown-up company. Yet there’s the often crushing needs of the daily business activities that got their organization established in the first place. How can grown-up businesses compete in the NOW, and work like start-up businesses in the NEXT, at the same time?