Leah Buley joins Publicis Sapient as Group Vice President, Experience to deepen Publicis Sapient’s Digital Business Transformation practice capabilities.
Buley is a recognized thought leader in the experience design industry and a respected voice at the intersection of design and business. Buley’s research has been published in HBR and Forbes, and her seminal text The User Experience Team of One: A Research and Design Survival Guide is used as the introductory text in college courses on human-centered design. While most recently at digital product design platform company InVision, Buley developed a proprietary design maturity assessment methodology for use with companies to quantify and benchmark in-house design maturity.
“Leah Buley’s seminal ‘The User Experience Team of One’ book marked a shift in the technology industry to combine designers’ intuition together with quantitative and qualitative research to more effectively solve users’ problems.”
—John Maeda, Global Chief Experience Officer of Publicis Sapient
Leah’s career spans several histories starting with learning the practice of design and wearing all professional hats at pioneering UX consultancy Adaptive Path.
Adaptive Path was known for developing and promoting new UX design techniques, and what Leah learned there she later documented in her book, The User Experience Team of One: A Research and Design Survival Guide. In it she addresses how design-minded individuals in any type of organization can work cross-functionally with their colleagues to produce better experiences for customers.
A Research and Design Survival Guide
After Adaptive Path, Leah switched to the client side to join Intuit as a design strategist in their Design Innovation Group. There, she led strategic design initiatives that spanned the organization to reimagine the future of payments, identify opportunities to hire high-performing designers, and discover ways by which network effects could be realized in Intuit’s product ecosystem.
Later as a principal analyst at Forrester research, Leah squarely covered the role of design in business and its mature impact within the technology industry. She published research in the areas of customer experience, user experience, and service design such as: “To Beat Disruption, Think Like A Disruptor,” “How To Build A Design Program,” and “Bridging the CX/UX Divide.” To personally disrupt her own career, Leah jumped to InVision to join one of the largest all-distributed technology startups.
At InVision, Leah conceived and drove new research on the state of the design industry — placing the spotlight on how design-infused experiences lead to business outcomes at scale. She recently created InVision’s study The New Design Frontier, which gathered data from over 2000 companies globally to identify the design practices most strongly correlated with business impact.
Buley has a bachelor’s from Barnard College and a master’s in library and information science from San Jose State University. Leah’s first job out of college was working as an editor at Dissent Magazine, a magazine about politics and culture. But her favorite part of the job was managing the web site, which is how she got her start in tech and design — and how she first learned to appreciate working in-house in a series of hybrid design and development roles.
On a more personal note, one of Leah’s greatest sources of pride is that her teammates report that she brings enthusiasm, a sense of fun, and a bit of quirkiness to the work they do together. She is looking forward to bringing that to Publicis Sapient.