What Makes For A Delicious Experience? LEAD.

Photos via Fura Johannesdottir

Publicis Sapient’s London Experience team won two BIMA Awards (the UK’s most prestigious digital awards) for our #businesstransformation work with Amplifon! About a month ago was when I first saw the work at the London office, and I was especially struck by how the outcomes-packed project fully embodied our four L.E.A.D. ingredients. I’m wondering these days if all delicious digital experiences are a solid mixture of Light, Ethical, Accessible, and Dataful.

The Amplifon hits all four notes:

Light: Creating a fast, intimate loop to a connected device via the app.

Ethical: Reducing the stigma of hearing aid usage and addressing biases.

Accessible: Building an easy, context-aware method to connect to device and audiologists.

Dataful: Enabling Amplifon to own their data to better customize their experiences.

Congratulations to Alexandra, Luca, Saverio, Sinja, Noha, Christian, Daniele, Signoriello, Yehia, Yenny, Dave, Pedro, Antonino, Simon — and a special thanks to our Chief Design Officer, Fura Johannesdottir!

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