Why is computational design important? It lets you proceduralize and automate what can be a tedious task to repeat over and over — and it doesn’t mean you have to code. If you can think computationally, that’s where you want to start. You need to know how to speak machine at least a little, or […]
At Publicis Sapient we cover a variety of industry areas that include the public sector — they’re all being impacted by the Fourth (4th) Industrial Revolution, which should be no surprise when we look back in history. To get started with a view of the universe we cover, here’s a decoder ring to get started. […]
At Publicis Sapient we have been helping businesses to become digitally enabled for almost thirty years. While primarily a technology company, we’ve also believed profoundly in the power of human creativity since our inception in the 90s when we merged with Studio Archetype — founded by Apple creative legend Clement Mok. So our culture of […]
There are regular analyst “report cards” for consulting companies, and shortly after I joined Publicis Sapient I had the opportunity to work on one of them.
I’ve been browsing a variety of future-watching reports out there to consider a chain of events that start with virtual machines at scale. In the end, I centered around Gartner’s interpretations because it was v CIO-y.
I think everyone wants to unravel the big tech companies. Are they “mind casinos” that can control our emotions? If you look at it that way, there is a definite problem, and the problem has to get addressed somehow. Is Facebook the only problem? I don’t think so.
Publicis Sapient’s London Experience team won two BIMA Awards (the UK’s most prestigious digital awards) for our #businesstransformation work with Amplifon! About a month ago was when I first saw the work at the London office, and I was especially struck by how the outcomes-packed project fully embodied our four L.E.A.D. ingredients. I’m wondering these […]
Leah Buley joins Publicis Sapient as Group Vice President, Experience to deepen Publicis Sapient’s Digital Business Transformation practice capabilities. Leah Buley joins Publicis Sapient as GVP, Experience Lead Buley is a recognized thought leader in the experience design industry and a respected voice at the intersection of design and business. Buley’s research has been published […]
A Code of Conduct for e-communications in Publicis Sapient Experirence’s global team. The Short Version: Be a Good Human. The Less Short Version: Live Our Values.
This shift in the perception of value is profound because it completely disrupts the artificial scarcity mechanism that has driven more than 200 years of global trade as we know it. The converged technologies that provide access to these experiences also make them tangible to others, creating audiences that can be marketed to. Social media platforms such as Facebook and Twitter currently operate on this is the basic value model.