I think everyone wants to unravel the big tech companies. Are they “mind casinos” that can control our emotions? If you look at it that way, there is a definite problem, and the problem has to get addressed somehow. Is Facebook the only problem? I don’t think so.
“Dataful” informs almost everything we do.
The concept of “experience” has really changed. In the past, the term was sometimes synonymous with UX; there was a sense that a specific discipline or skillset “owned” the experience. Today, the experience comes from a diverse, cross-disciplinary team, and what that team creates together. The power of collaboration can’t be overstated – both in terms of how our culture has shifted and in the quality of what we make.
Publicis Sapient’s London Experience team won two BIMA Awards (the UK’s most prestigious digital awards) for our #businesstransformation work with Amplifon! About a month ago was when I first saw the work at the London office, and I was especially struck by how the outcomes-packed project fully embodied our four L.E.A.D. ingredients. I’m wondering these […]
Leah Buley joins Publicis Sapient as Group Vice President, Experience Research Lead to deepen Publicis Sapient’s Digital Business Transformation practice capabilities. Leah Buley joins Publicis Sapient as GVP, Experience Research Lead Buley is a recognized thought leader in the experience design industry and a respected voice at the intersection of design and business. Buley’s research […]
A Code of Conduct for e-communications in Publicis Sapient Experirence’s global team. The Short Version: Be a Good Human. The Less Short Version: Live Our Values.
This shift in the perception of value is profound because it completely disrupts the artificial scarcity mechanism that has driven more than 200 years of global trade as we know it. The converged technologies that provide access to these experiences also make them tangible to others, creating audiences that can be marketed to. Social media platforms such as Facebook and Twitter currently operate on this is the basic value model.
Which bank will be the first to enable customers to control their pronoun used?
Equality of language comes in many forms — and the way a particular group feels about how they are addressed might not always be as we expect.
help people thrive in the brave pursuit of next, you really need to be accountable to yourself as a human being and as a leader and as a citizen of a community.
Coming from a career of Silicon Valley tech start-ups, I had an encouraging first week at Publicis Sapient, who helps global end-ups think like start-ups via digital business transformation. Of course there were some operational surprises for me, such as using Microsoft Outlook and Teams instead of G-Suite and Slack and having to fill in […]