Hello. (World)

At Publicis Sapient we have been helping businesses to become digitally enabled for almost thirty years. While primarily a technology company, we’ve also believed profoundly in the power of human creativity since our inception in the 90s when we merged with Studio Archetype — founded by Apple creative legend Clement Mok. So our culture of […]

The Iceberg Canvas

The Iceberg Canvas is a conscious design framework for re-evaluating value propositions. It departs from standard applications of design thinking in that it takes into consideration ‘below the iceberg’ ramifications – i.e. the forces at play below the polished surface of the products and services we use and experience today.

Not all AI is created equal

nearly all organizations expect to accelerate their AI and ML efforts in the coming years, with the most advanced organizations anticipating the deployment of as many as 35 projects by 2022. An exciting prospect, to be sure. But without a concerted effort to integrate those programs into a single strategy, many organizations may fail to generate the full benefits of their investments. For many retailers, there will be truth in the age-old adage: quality over quantity.