Why is computational design important? It lets you proceduralize and automate what can be a tedious task to repeat over and over — and it doesn't mean you have to code. If you can think computationally, that's where you want to start. You need to know how to speak machine at least a little, or as I like to say "un poco," to get a feel for what the 4th industrial revolution is all about.
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At Publicis Sapient we cover a variety of industry areas that include the public sector — they're all being impacted by the Fourth (4th) Industrial Revolution, which should be no surprise when we look back in history. To get started with a view of the universe we cover, here's a decoder ring to get started. To start off, the various industries (and subcomponents of each industry) are in various states of "gone digital." We''ll get a bit nerdy by using the Kardashev scale model for civilizations in relation to the Internet. Then, that scale model will be used for the industries with links that point to where one can learn more.
At Publicis Sapient we have been helping businesses to become digitally enabled for almost thirty years. While primarily a technology company, we've also believed profoundly in the power of human creativity since our inception in the 90s when we merged with Studio Archetype — founded by Apple creative legend Clement Mok. So our culture of at-scale engineering intertwined with human artistry is deeply embedded in our company's DNA. And we've been lucky to bring our uniquely blended technology and creative strengths to accelerate the digital business transformation goals as the consultancy and implementation partner of choice for some of the largest "established" companies in the world.
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There are regular analyst "report cards" for consulting companies, and shortly after I joined Publicis Sapient I had the opportunity to work on one of them.
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I've been browsing a variety of future-watching reports out there to consider a chain of events that start with virtual machines at scale. In the end, I centered around Gartner's interpretations because it was v CIO-y.
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At the Forrester CX Forum I had the opportunity to share what we've been cooking over here at Publicis Sapient. It's called LEAD: Light, Ethical, Accessible, Dataful. We're delighted to see how it's being adopted internally, so we thought to share it with the general CX community in true open-source format. Watch to learn more about the four ingredients to a modern, computational experience.
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Jared Spool has a popular list of 5 things that execs care about. They are:
- ↑ REVENUE: Increasing revenues
- ↓ COSTS: Decreasing costs
- ↑ NEW: Increasing new business/marketshare
- ↑ EXISTING: Increasing revenue from existing customers
- ↑ VALUE: Increasing shareholder value
The Iceberg Canvas is a conscious design framework for re-evaluating value propositions. It departs from standard applications of design thinking in that it takes into consideration ‘below the iceberg’ ramifications - i.e. the forces at play below the polished surface of the products and services we use and experience today.
Consciously mapping the consequences of the proposition before beginning to develop it earnest should help surface possible ethical issues and this helps to mitigate them — creating propositions that meet genuine needs but are less likely to damage the world and the company’s reputation in the process.
nearly all organizations expect to accelerate their AI and ML efforts in the coming years, with the most advanced organizations anticipating the deployment of as many as 35 projects by 2022. An exciting prospect, to be sure. But without a concerted effort to integrate those programs into a single strategy, many organizations may fail to generate the full benefits of their investments. For many retailers, there will be truth in the age-old adage: quality over quantity.